In a press release from PRNewswire, Lime Crime announced a new color in its Velvetines lipstick line. The new color is called “Scandal, ” and its name is typical of this innovative, theatrical, and profitable makeup company. Lime Crime has evolved from a simple start-up in 2004 to become a major player in the cosmetics industry appealing to a large and growing group of young women who are being influenced by the new fashions and trends seen on the internet and in the social media world of today. Proof of Lime Crime’s popularity is the 2.6 million Instagram followers the company has gained.
The brains behind the Lime Crime brand are in the pretty head of the CEO Doe Deere. She had a love of makeup as a young girl and remembers a sleepover party in which her friends were models for Deere’s creativity at a very young age. She and her husband who is a partner in the business are living comfortably in Los Angeles with their three cats; here she begins every business day by teleconferencing with the company’s various business associates and department managers.
Deere has structured and developed the business in a way to emphasize the fantastical and imaginary world that makeup creates. With makeup, women can radically change their image; both physical and imagined. Deere has fed this theatrical concept about makeup with her color choices and by the use of voluptuous lip models. The color is dramatic and definitely out of the mainstream color choices for many women, but it offers a sense of intrigue and a result that many younger women desire. Deere served as a lip model in the early stages of the company’s development but now can afford the service of lip models to showcase her sumptuous lipsticks. Shop for yourself on Beauty Bay, or find Lime Crime’s page on Love-Makeup.
For more about Doe Deere and Lime Crime visit the website: https://www.limecrime.com/about/