Few people outside of Paraiba, a state in northeastern Brazil, are familiar with Roberto Santiago. A highly successful and very respected businessman and entrepreneur, Santiago is best known for developing and operating the Manaira Shopping Mall in downtown Joao Pessoa. Even those who call the city home are often unaware of how Roberto Santiago managed to develop such a name for himself. If you are curious about Santiago and want to know how he ended up in the position that he’s in, keep reading.
From a very early age, Roberto Santiago was clearly a go-getter. His curiosity was insatiable, and he was always looking for new and interesting things to do. An excellent student, he did well in school and knew that he wanted to pursue a higher education. After earning an undergrad degree from Pio X Marist College, he still wasn’t satisfied. Knowing that he aspired to succeed in the highly competitive business world, he knew that he needed more impressive educational credentials. He went on to attend University Center of Joao Pessoa, or UNIPE, where he earned a degree in business administration.
Even though Roberto Santiago was very business minded from a young age, he always understood the importance of staying active and having fun. He got into many different hobbies and pastimes, but he always found himself gravitating back to things like motocross and bowling. In fact, Manaira Shopping Mall, his crowning achievement, boasts a state-of-the-art bowling alley where Santiago is occasionally seen playing.
After a stint at Cafe Santa Rosa, Roberto Santiago took a chance and invested in a local cardboard box manufacturing operation. Happily, his investment paid off, and his rise in the world of business began. Santiago was very careful with his finances, which afforded him the ability to purchase an excellent piece of commercial real estate in the heart of downtown Joao Pessoa. This was fortuitous because he had already started developing plans for what would become Manaira Shopping Mall.
Ground broke on the mall in 1987. It opened two years later, when Santiago was only 30 years old. Since then, he has developed another mall, Mangabeira Shopping Mall, and he has continually worked to make Manaira even bigger and better. Indeed, between 2008 and 2014, its already impressive food court was improved and expanded three times. Nowadays, Roberto Santiago continues to operate the mall, is highly active in the community and gives back whenever he can. Visit their profile page on Facebook.