For Alexandre Gama. Persistence The Key

As one of the world’s most recognized advertising executives, Alexandre Gama has seen a lot in his time in the industry. The very fact that he is so recognized in the industry is not something he could have foreseen. Gama spent most of the 1980s as a copywriter at Standard Ogilvy & Mather as he waited to get his big break. That break came in 1990, when he was hired at DM9 as a copy writer and creative director. After many successful years at DM9, Gama was named as the CEO and COO of Young & Rubicam in 1996.

This was the big break that Gama was looking for as he began to be recognized across the industry for his work. He decided to start his own firm in 1999, which he called Neogama. It was this move that made Gama a name worldwide, as Neogama quickly became one of the world’s top agencies. Neogama won a Golden Lion at the 2000 Cannes Film Festival and never looked back, winning another 22 Golden Lions in the years since.

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